This Saturday marks the launch of Apple’s newest retail store. Across San Francisco’s Union Square Park will be the first Apple Store 2nd generation fitted with real trees, 6K Screens, 42-foot sliding glass doors that are used as a 2 story glass window. It also has a “forum” that’s open 24 hours a day with free Wi-Fi, a 50 foot green wall and a fountain from the sculptor Ruth Asawa recently restored.
“2nd Generation Apple Store”
Even though Apple’s retail stores don’t produce nearly as much income as their online presence does. This could be seen as a sort of “business move”. As im sure many of you know appl which is Apple’s stock symbol has started to decline. This new move could be to show investors and consumers that Apple is returning to what made it big in the first place. The apple aesthetic has been its main driving force since its conception. Lead by the renowned Steve Jobs, Apple built a reputation for being the coolest tech company on the block.
“We have a deep commitment to the cities we work in”
Jonathan Ive , Apple’s chief design officer, said “We have a deep commitment to the cities we work in, and are aware of the importance that architecture plays in the community,” “It all starts with the storefront — taking transparency to a whole new level — where the building blends the inside and the outside, breaking down barriers and making it more egalitarian and accessible.” The outdoors plaza, which is Apple’s main attraction is said to be a gift to the city of San Francisco. Apple is planning on hosting live local bands to perform at the stores on the weekends.